Show Up Better!

Unlock Your Event's Full Potential with Comprehensive Event Video Coverage

CJ Williams

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In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach.

Host: CJ Williams
Read the article: https://www.podcasttitans.com/event-video-coverage-strategies/ 

Key Takeaways:

  • How a comprehensive video package can elevate your conference experience and generate lasting value.
  • Pre-event video strategies to build excitement and encourage registration.
  • Capturing the essence of the conference with multi-camera coverage and captivating B-roll footage.
  • Curating and packaging impactful post-event video content for different audiences.

Pre-Event Video Powerhouse (5 minutes):

  • Save-the-Date Announcement:
    • Script Template (consider including):
      • Catchy opening line to grab attention.
      • Essential details: Date, location, theme.
      • Call to action: Encourage early registration.
    • Pro Tip: Keep it short, visually engaging (15-30 seconds).
  • Promo Videos:
    • Types to Consider: Past conference highlights, speaker testimonials, venue showcase.
    • Music & Sound Design: Set the mood and energy level.
    • Call to Action: Direct viewers to the conference website or registration page.
  • Speaker Spotlight Interviews:
    • Benefits: Humanize the conference, introduce expertise, highlight specific sessions.
    • Interview Tips: Prepare engaging questions, encourage speakers to share insights.

Capturing the Conference Buzz (7 minutes):

  • Multi-Camera Coverage:
    • Importance: Capture different angles of presentations, panels, and audience interaction.
    • Equipment Considerations: Cameras, microphones, tripods (consider back-up equipment).
  • B-Roll Footage: Don't Underestimate the Power of "In-Between" Moments:
    • Capture the conference environment: Attendees networking, exhibitor booths, venue atmosphere.
    • Pro Tip: B-roll adds visual variety and tells a complete conference story.
  • Live Streaming (Optional):
    • Benefits: Cater to virtual attendees, expand reach.
    • Considerations: Technical expertise, bandwidth requirements, platform selection.

Post-Event Video Magic: Extending the Legacy (8 minutes):

  • Content Curation & Editing:
    • Selecting the most impactful moments: Highlight key takeaways, speaker quotes, audience reactions.
    • Editing Techniques: Use transitions, music, and graphics to create a compelling narrative.
  • Types of Post-Event Videos:
    • Conference Highlights Reel:
      • Target Audience: Social media platforms, website content.
      • Length: Short and engaging (2-3 minutes).
    • Session Recordings:
      • Value Proposition: Offer in-depth content for attendees who missed specific talks.
      • Distribution Options: Paid add-on, exclusive membership benefit.
    • Testimonial Videos:
      • Feature satisfied attendees praising the conference.
      • Benefits: Showcase value for future promotional campaigns.
  • Delivery & Distribution Options:
    • Upload videos to client's website and social media platforms.
    • Dedicated Conference Video Library (Optional): Offer paid access to a comprehensive collection.

Call to Action:

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